Where’s Wally? ® Exclusive T-shirts!

Never mind Where’s Wally? Where’s Cockfighter of Bermondsey? That is the answer to both questions!  We’ve commissioned fashion designer, Sam Wingate (A.K.A. Mr Wingate) to create an exclusive range of t-shirts based upon global pop culture icon Where’s Wally?®.  The commission celebrates the 21st birthday of the Where’s Wally? Brand and Sam has produced three Where’s Wally?® designs that will be available exclusively in-store and via this website.  The initial production run of  three designs will be limited to 150, ensuring that the t-shirts become immediate collectibles.

Sam Wingate, commenting on the project said: “The Where’s Wally books contain a lot of patterns within the individual pictures and I saw this as a great opportunity to incorporate my own style of repeat patterns as well manage the space on the fabric, complementing the Where’s Wally brand.  Cock & Magpie collections incorporate urban landscapes and fit well with my approach to design.”

Twenty-five year old Sam Wingate is among the UK’s hottest design talents.  Based in East London, Sam trained at Norwich Art School and specialised in textile design.  He now runs a fledgling business from his studio in E9.  His range of original designs can currently be found on t-shirts, sweats and bags, all of which are sold in Brick Lane.

Where’s Wally?®  became a publishing phenomenon as soon as the original books were released, beginning in 1987.  Authored and illustrated by Martin Hanford, the books grew into a highly successful global brand in the early nineties, which continues to resonate with audiences worldwide. Where’s Wally?’s® 21st Birthday celebration begins in September 2008 in the UK and US, and will carry on well into 2009. Join the search for Wally at www.whereswally.com.